Project Brief
This project involves a comprehensive brand study of Haldiram's, incorporating insights from the brand's heritage and cultural roots in Nagpur. The objective is to design eye-catching graphics for a food truck that reflect Haldiram's identity, promote its restaurant chain, and celebrate Nagpur's unique cultural elements.
Haldiram's is a renowned Indian sweets and snacks brand, known for its wide range of traditional and contemporary products.
Haldiram's is a prominent Indian brand established in 1937. Originating in Nagpur, it has grown into a household name with a significant presence across India and abroad, celebrated for its quality, taste, and adherence to traditional recipes.
How Nagpur's Traditions Fuel Haldiram's Success
Nagpur, known for its vibrant culture and culinary heritage, has played a crucial role in shaping the identity and success of Haldiram's. As the brand's birthplace, Nagpur's traditions of authentic Indian sweets and snacks have influenced Haldiram's product offerings and quality standards.
The Culture and Heritage of Nagpur: Karvat Kathi Sarees and More
One of the city's iconic cultural symbols is the Karvat Kathi saree, distinguished by its unique knot at the corner, a design that has been passed down through generations of skilled weavers. These sarees reflect the intricate artistry and craftsmanship that are hallmarks of Nagpur's textile traditions.
The Orange City and Its Sweet Legacy
Nagpur, affectionately known as the "Orange City," is celebrated for its abundant production of sweet and juicy oranges, which thrive in the region's ideal climate and fertile soil. This citrus bounty has become synonymous with the city's identity, contributing significantly to its economy and cultural reputation.
Result
Haldiram's Food Truck Celebrating Nagpur Heritage
With all this research and information, a food truck was designed for Haldiram’s that beautifully integrates the brand’s Nagpur heritage and distinct style, celebrating the city’s cultural and culinary traditions while promoting the brand’s products.
